Wednesday, August 19, 2026
The Asylum Book Trailer
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, March 21, 2026
Asylum Earth: Aftermath: Manhattan Protocol
This is the latest and greatest box for the game, which should be arriving at my door on Monday, according to Fedex. Hey folks, it's been a while, and I've had my ups and downs these days. I've worked so hard to get this game done, but I feel it's probably not quite ready for prime time. If the game arrives Monday, I'll be setting it up and playing it to see how it works.That's a nailbiter for sure, even though I've got all the instructions and the artwork as close to finished as I can get it. I'm just not sure about the board yet. But, time will tell and I'll be doing my best to make sense of it all and get it out there on the Game Crafter website for now until I can put it for sale on Amazon, Walmart, etc.
I also dug up several other games I had designed years ago that I'm looking to finish, also. Those games sat inside a slow HP laptop I'm still nursing and extracting files from. I'm in the middle of switching out to Windows 11 on my desktop, and I need a new keyboard and mouse that are on their way today.
There's so much to tell about this new version of the game, but until I lay it out and give it a whirl in real time, I just don't know where it stands.
Luckily, the book, Asylum Earth: Age of the Apocalypse, has been out on Amazon for several weeks, parked until I get the game going in full swing so I can promote both the game and the book at the same time. Although my focus is on the board game for now. It's all quite the undertaking that needs to fall into place, but there are always delays and problems to be had along the way. Right now, the promotional video is finished, but its conversion to MP4 by Filmora is a bit dubious, to say the least.
Filmora claims that I have not purchased enough digital assets to convert the video to MP4 format, which is not accurate. So, as it stands, I'm trying to fix that glitch.
Much more to come, folks. Standby for the best part.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Thursday, January 1, 2026
Asylum Earth-- Aftermath: Manhattan Protocol
Asylum Earth's New Look
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Asylum Earth - Manhattan Protocol - The Boardgame Lives
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| Final Draft Box |
It's amazing how many iterations of this game I've come up with, but as I've always said, as long as it improves the game, anything goes. It's certainly a work in progress, and I love the outcome so far. I've got all new cards, tokens, rules, and a new rulebook. Let's face it, everything has changed except the theme, of course.
You just can't argue with improvements. It's a matter of time again to get everything in place and keep forging ahead to the finish line.I've got plenty of new images to post and even more to talk about, but I'll keep things brief since I've got quite a bit of work to do. I'd like to post this new cover and a bit of the new artwork.
I have plenty more to change here on the Blog, so I'll get to it.
Keep the faith, my friends. Remember that winners don't quit. If you believe in yourself and keep reaching for the finish line, you'll get there sooner or later. Nothing lasts forever. Not even hard times.
Semper Fi.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Friday, June 6, 2025
Asylum Earth Cyberpunk Board Game and Novel are Back
What a difference a year makes
Not so long ago, I was down and out for the count. Today it feels like I'm on top of the world. In just a few short months, I met someone who lifted me out of the mire and into a much better world.
Dear gamers, this is not a rags-to-riches story, but it sure comes close, and it is absolutely true. If you recall or go back to my previous posts, I spent two weeks in a hospital battling COVID, a little over a year ago. I honestly didn't know what would become of me. Would I survive? And if I did, would I remain functional? God only knows, but I'm still here, and Asylum Earth is back on track, as you can see below, and I'm planning on taking this game to the Ancient City Con in September. That's in St. Augustine, Florida. I live about 45 minutes away. I'll be there for the weekend and I hope to present my game and novel and get to play Asylum Earth with several visitors. It's going to be a great time.
As you can see from the photo below, the covers have changed for the better. This is the same image I found on Etsy months ago, and so far it's working out nicely. Featuring the main character, Andrea Estrella, looking fierce. The official name for the game is Asylum Earth: Supreme Survivor. The novel is titled Asylum Earth: Age of the Apocalypse. The novel centers around the impending Apocalypse and what starts it in the year 2057. Sorry, Texans, but the Apocalypse kicks off in Austin, much like Dasha's little diddy. So what is it about Austin that everyone seems to pick on that poor city? Well, back in the day when I finished my military career, I washed up in Austin myself for some time, straight out of Fort Hood. Thanks for the great memories, Austin, but I'll try to be kind in my story.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, April 21, 2024
Asylum Earth Update - A Post-Apocalyptic Board Game
Hey folks, Asylum Earth is still in the works and in the running for one of the most popular games in board game history. It is going to be when the time is right. Within 5 years or sooner, post-apocalyptic games will rule the world. Pun intended.
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| Original Etsy Image |
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| Digital Novel |
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Tuesday, November 21, 2023
Asylum Earth Supreme Survivor Board Game
We'll be playing the game during the Christmas break to fine-tune it and get it closer to publication. As I've said before, I'm not rushing this process because the longer it incubates, the better it gets. So far I'm happy with the quality of the box and printing.
It's actually quite impressive how Gamecrafter puts this together. My only reservation is how dark the colors are but that's on me and I'll be trying to find ways to revise the artwork so it's more legible and more visually appealing. Other than that, I'm excited to see it in person after so many changes.
I especially like the foil cards so I'll be printing more of those. This game is a work in progress and getting better every time so I can't wait to get to the point where I can post it online for sale and promote it so players can get a taste of its dynamics and how interesting it is and how much fun it is to play.
Here are samples of the contents and some of the foil cards. We'll see how the game feels once we play this latest version.
Meanwhile, it's the holidays, after all, so enjoy a healthy Thanksgiving and Christmas season. See you on the other side.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Wednesday, September 27, 2023
Life After COVID 19: YES, The Asylum Earth Board Game Lives On
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| Covid 09/19/23 |
Okay, here we go, folks. One more entry for the books. The setback this time; was Covid, of course. It came out of nowhere and hit me like a ton of bricks and put me down overnight.
Luckily, after a dangerous bout of acute hypoxia, and a loaded dose of Remdesivir, I was up and about the next day. Miraculous. Twenty-four hours later they administered another dose and then three more rounds of this wonder drug and six days later I was discharged from HCA Hospital in Orange Park, Fl. and back to work the following day.
Piece of cake, right? Not exactly but that's more or less how it happened and I lived to tell the tale. Lucky me, I think but I'm back better than ever and ready to roll with this new prototype of the Asylum game in all its glory.
Yes, life sucks and we have to roll with the punches because that's all there is, people. You're all you've got and you must always make the best of a dire situation and resolve to come out on top stronger and better than before. That's the cycle. That's the discipline. That's life in the fast lane. Love it or leave it, all we can do is deal with it and get over it.
Okay, I'm finally over it and forging ahead as I plan the next phase of the most interesting board game you've played in a long while. Well, that's a matter of opinion but for me, it's exciting and relatable, and fun and I'm counting that other players will feel the same way once they give it a try. Don't knock it till you try it. Sure, I know it helps if I play it up and describe the entire game and its objectives and all that sort of thing. Check out the rest of the blog for all of that because I've told quite a bit about the game over the years but the best is yet to come.
For now, take a peek at one of the newest family members. It's the baby.
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| Adopted Baby 7/23 |
How adorable is this little one? Cats here show up out of the blue and this tiny one came to us months ago as a tiny kitten but look at her now. She's very playful and took to the house right away and made herself at home instantly. Some of them come and go but she's here to stay and we're happy to have her.
I call her Cinnamon because she reminds me of a cinnamon roll but we mostly call her Baby. Next time I'll post a video of her playing. She is a scratcher, though. But adorable as can be.
Okay, I know I should post only about the game but who can resist? I figure I've posted enough pictures of the box and its contents so why repeat that every time?
Once we get the new box we'll have our work cut out for us to finish designing the game. It's all about details at this point because all the broad strokes have been laid out long ago. It's all about the theme and the story how we get to the heart of the matter and what we learn about ourselves and about the Earth along the way. None of this is rocket science, folks. It's just a game in the grand scheme of this so-called life of the planet but it's all the details that make up the good parts. That's what we're all about to find out.
Mind you, I'm not a cookie-cutter type by any means. So don't expect the usual board game with risks and challenges. Yes, there's plenty of that but like all good things, the best part is what we learn about each other and the wonderful world around us that intrigues us and keeps us engaged in meaningful ways.
We hope to nail down and get Asylum Earth to its next level over the holiday season so look for all the improvements in January and publication shortly thereafter. Once you understand product design and development and marketing, that frees you to take your time because you just can't rush a good thing.
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| After Covid 09/26/23 |
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, May 14, 2023
Asylum Earth Board Game Prototype
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, April 23, 2023
ASYLUM EARTH SUPREME SURVIVOR [Board Game Update]
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| Image from Can Stock Photo |
But as you can see on the current cover, I opted for a butt shot with a weapon in hand. Not bad because it is provocative but I might give this image a try someday. With a bit of Photoshop magic, you'd be surprised how good it can work. She has the right stare in place so that's a plus.
Yes, my friends, it's all about sex appeal regardless of what you're trying to sell and you'll have to add a good dose of curiosity along with it. A dead-end image won't work. Your cover image must tell part of the story without solving or giving away too much. At its best, a cover image should feature the star of the game engaged in some interesting way. But you must also include a bit of world-building in the background to set the stage and present the main theme in a believable way.
Come to think of it, I'll work on that image and post it here to see what you make of it. You never know, I might wind up using it after all.
Right now the latest update is the QR Code I added so you can download the Rulebook onto your phone. I think this is a much better option than having only one printed rulebook that everyone needs to share. Besides, the online Rulebook will have hyperlinks so you can navigate the rules easier and faster and every player gets their own copy. Try the QR Code on the upper right and see for yourself. The rulebook is not finished yet but it's a good start.
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| New Asylum Earth game board sample |
Above, you can get a peek at the new game board I'm working on. I've also added several card decks that really take this game to the next level. If anything, the new cards will add another layer of interesting options that players can branch off into in search of a winning strategy.
If I've learned one thing about designing a board game it's that you never really know where it's going. And I suspect that even after this game hits the market, I'll be coming up with better ideas all the time. Of course, there comes a time when you leave it alone but if on the road to developing your game, you come across a far better idea than what you have, by all means, shake things up and add that great idea to your game. So far, I've changed the name and the entire board several times and I don't regret it because the game is much better for it.
And you can't argue with better ideas. Sometimes original ideas lack depth and visual appeal so I always opt to improve even at the expense of delaying the game. Let's face it, if you publish a weak game you're going to get weak results overall. You've got to hit a grand slam or nothing at all. Product development is all about presenting not just your best but the best your product wants to be. That's not always evident from the start but as you move along with it you'll find better ways to achieve the ultimate design, which is to produce an interesting, provocative game that players fall in love with and will want to go along for the ride, wherever it takes them.
Come on back next week for the new box cover based on the image above to see which one is best.
Your comments or questions are always welcome.
Play on, players!
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, February 18, 2023
The Ultimate Juggling Act [Preaching To The Choir]
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| The Realities of Product Development |
Knock, Knock
Let's face it, this is not exactly what's going on in my life but you get the idea. I'm juggling a lot of projects at once and when you spread yourself too thin, very little gets done.
Who's There?
When life happens to you, such as having a large family with many problems, your personal life ends. Actually, I like to say that there's only one problem: the lack of funds. Money can surely solve 99.9 percent of our problems.
Okay, so that's the goal. Do what you love and generate the income you need to survive and thrive. Easier said than done but that's still the master plan. Meanwhile, the clock keeps ticking and the decades fly by. God knew what he was doing when he designed our limited lifespan. That's why we must use our time wisely. There needs to be more room for error.
Throw into the mix several health issues and it's pretty much a disaster in the making. Okay, boohoo, cry me a river. Nobody cares about any of that. Here's the good news.
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| Persevering Through The Storm |
Asylum Earth® is alive and well and improving every time. I'll never give up on it because I'm obsessed with it along with four other games in the works. I'll have to work on these games for several more years until they're all finished and ready for marketing and sales.
Monetize Your Hobby
It's a great hobby right now but when all is said and done it'll be time to sell about 8 different products. Five board games and a handful of new books. None of the products are time-sensitive so they will all establish their own trends and find an audience in due time.
At this point, I'll have to move the release dates up for most of these products including Asylum Earth.® The years go by fast so I've got my work cut out once I have fewer distractions and surprise setbacks to deal with. I can't wait to get there and I hope you'll join me.
Set Clear Goals
Life without goals is a certain death sentence. Over the years, these projects have kept me busy, kept me learning, and they have helped me escape the mundane moments we all experience in life. Without them, I would have checked out a long time ago because they give my life meaning and purpose. I am very ambitious and determined to get to the finish line soon enough.
Watch me get there.
I'd love to hear from you so now is a good time to get in touch if you have any questions. I'll see you back here soon.
Play on, folks.
Sign up for updates or email me with questions at: arios316@gmail.com
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, August 28, 2022
Asylum Earth: The Covenant [New Cyberpunk Novel]
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| New Cyberpunk Hardcover Novel |
How do you turn a simple idea into an engaging book concept?
The answer to that question lies between the covers of this new novel:
Asylum Earth -The Covenant.
Four years ago I decided to challenge myself and design my own board game, just for kicks and giggles. One of the components of the game (previously named, Millennium) was a journal, which the main character, Andrea, kept religiously.
The actual journal included with the game is only about 24 pages long where Andrea tells about her dangerous trek to New York City from Austin, Texas with her best friend, Maria, during an all-out apocalypse, of course. That idea led to this novel, which, in turn also produced 3 short paperback stories that accompany the game. (the paperbacks are sold separately, however, all 3 e-books are available as a free download on this blog.
The original story focused on an impending apocalypse and how that horrific event played out in the lives of Andrea and Maria, total strangers turned BFF's, who try to escape not only the terrorist attacks befalling them but the verbal attacks and mind games they routinely unleash on each other in the wake of WW III.
That concept by itself is intriguing but perhaps a bit predictable, especially if the story ends with planet earth in ruins. A grim ending that just doesn't work considering the state of global affairs these days.
Enter, Asylum Earth, which promises to be a refuge from the chaos, the bombing, and nuclear fallout. No, it's not a perfect world yet and it may never be, but this new earth, ordained by the powers that be, holds the promise of better things to come; a much brighter future for all survivors.
Striking the perfect vibe between chaos and hope is one heck of a balancing act that can easily derail a story when you miss the mark, although, for this author, that's the proverbial sweet spot. The trick is to keep things light but introduce dark moments with a way out. Don't box yourself into a corner with a storyline that dead-ends. That's the only trick writers need to know. Always give your main characters a way through.
And speaking of a way through, what about finishing the game?The game, of course, doesn't need to get into all of those details. What makes the game interesting are the goals of each player, the tension that creates, and how players strategize to win the game. That's still a work in progress due to the limited time that I can devote to finishing the game at this point. The trick is not to rush into finishing because that will only lead to a poorly designed game that nobody wants to play.
So as much as I would like to call it a day and put the game out there, that's not the right option until I can iron out all the new changes and card decks and how all that works together to make an exciting and engaging game that players talk about and look forward to playing.
Creating that anticipation is what it's all about. That helps build momentum so when the game finally hits the shelves, players are eager to buy it and get into it. And speaking of that, it gives me an idea for my next topic. What makes a board game successful? What makes any product a winner?
In all honesty, an entire book revolves around that idea and that's also in the works. For those who follow this blog, you'll get the first crack and insights into that process that starts with the name and design of your game box. I've mentioned that before when I compared a game box to a movie poster. If screenwriters can't get the movie poster to work with a great title, image, and tagline, nothing else matters because the trick is to reverse engineer the concept before you waste your time writing 120 pages of description, narrative, and dialog.
This shortcut actually works and in fact, the finished poster will inform the writer and director in advance about everything that fills that 120-page script.
And for those of you wondering: How did I manage to change the title from Millennium to Asylum Earth, without re-writing the entire novel? Easy. Write a great prologue. I realize that prologues are frowned upon but from my point of view, I enjoy a well-written prologue so that's what I added to the new novel; a short three-page prologue that sets up the story that's about to unfold.
To me, it's not a cheat. It's adding depth to the story concept so readers are primed for the main event. There are effective ways to write prologues that enrich your story without cutting corners. I'll post my prologue here to give you an idea of how to go about it.
BTW, one of the best prologues I've ever read was in a novel titled, The Story of Edgar Sawtelle, by David Wroblewski, which debuted in 2008. Check out this story and in particular its prologue to see what I mean. Thanks to Oprah Winfrey, this novel was a bestseller after she included it in her book club. A well-deserved ranking for a terrific book. I've not seen another book by this author so he's a one-hit wonder so far. A modern classic novel in my opinion with a great backstory.
Okay, this post has gotten away from me but I've covered some interesting points. You can sign up for updates to the game and keep track of its progress right here.
Get private email updates and don't miss a thing.
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P.S. What about Asylum Earth the hardcover novel? I'll be able to release the new novel when the game hits the shelves or shortly before, which will most likely be around this same time next year in 2023. I'm glad to announce that the novel is totally updated and finally completed with its new title, cover, and prologue.
I just have to decide which way to publish it. Self-publishing with B&N is a bit of an uphill battle for me right now but I might be able to offer a limited number of advanced copies to readers of this blog. Otherwise, I might go with Amazon for now, although they only offer case laminate hardcover bound editions.
Stay tuned for much more about the new novel since I'll be posting parts of it here and eventually a digital PDF download of the whole book will be available as well.
BTW, if you have any projects you'd like to announce here, I'll be happy to post them. Just send me an email with jpgs of your writing or gaming projects.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Monday, August 15, 2022
Top 20 Best Sci-Fi Movies
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, June 18, 2022
Melancholia By Lars von Trier - An Epic End of Days Classic Film
SPOILER ALERT *** ENDING TO MOVIE
This is The End
Don't you love it when the end of the world is so . . . spectacular?
I can't praise this film enough. It's an absolute classic masterpiece in every way. From the enigmatic musical score (Richard Wagner's Tristan und Isolde) to its devastating ending sequence, Melancholia is . . . well, divine.
And let's just say that sad endings have their place in cinematic history.
The point of von Trier's film is that this doomsday scenario is what he feels about the future of the earth and who's to say that it's not accurate? It's anyone's guess, I suppose but let's keep in mind that fiction, great fiction is always rooted in a grain of truth.
Yes, in this case, that means biblical truth, for those inclined to believe in the KJV Bible, that is. And yes, there are many Catholics who do believe, as there are many agnostics on the fence about such matters. But the facts remain clear for all to witness and research in the King James Version of the bible, since 1611.
Dispute these facts at your own peril or to your satisfaction. Either way, von Trier's artistic interpretation of the apocalypse as depicted in the book of Revelation, is personal and quite effective.
Asylum Earth -The Covenant
In walks Asylum Earth with a similar ending except that our beloved earth is smitten, or showered with blessings from heaven and it is not obliterated. Instead, the earth survives a revival of sorts as our galaxy performs its last dance with a little help from Saturn and our planet renews its vows with the cosmos . . . sparkling in its wake.
Of course, I'm not comparing my board game to von Trier's cinematic masterpiece. The main distinction is that the outcome of the game (or novel) is a positive one. This for me is rare because most, if not all my stories end in a Melancholia way. I'd already mentioned in a previous post that I chose to go in a different direction only because of the gloomy atmosphere (global warming) the earth already faces.
Overkill, literally will not work.
So God said to Noah, "This is the sign of the covenant I have established between me and all life on the earth."
For what it's worth, I think the novel and board game are timely messages with plots and themes which are quite apropos to the times. As far as I'm concerned, a little hope goes a long way these days so no regrets about the work I've already done and no plans to change it.
Your Takeaway
That's one thing about stories; they should conform to the times so that they fit in the grand scheme of things about to befall us either as individuals or as a species. There's no advantage to writing against the grain to prove or make a point to stroke your ego as a contrarian. It is far better to tell the people what they subconsciously want to hear because there is infinite wisdom in that consensus.
And so with that, I'll quit while I'm ahead; at least in my own mind.
Tell me in the comments what you thought of the film, Melancholia and what your favorite doomsday movie is.
Remember to subscribe to the Asylum Earth Newsletter for updates about the upcoming game and novel: Asylum Earth - The Covenant. Also, you can get important updates and discounts for the game by clicking on the game box.
Riddle: Who's part human, part Cyborg, and carries a gun?
Find out in my next post.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Wednesday, June 1, 2022
Board Game Asylum Earth - The Covenant
The Asylum
EARTH WAS NO ASYLUM.
Certainly not according to Andrea Estrella. Not yet, anyway, and nobody knew if it would ever be a place where burgeoning societies would break on through to the other side (just as The Doors once lyrically admonished) and hopefully spring up like wildflowers in a lone desert.
Really, what were the chances?
Apparently, not good at all. But the enigmatic group known as, The Nomads, championed that effort to no avail. So, for the moment, Earth was no sanctuary or place of refuge to speak of.In fact, Earth, as it was formerly known, looked more like a monstrous Godzilla, had stomped his way right through it; unleashing the perfect storm for the ages, forging a violent path of rage against humanity in its wake.
What's Different?
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| New B&N Hardcover Novel |
So what's it gonna be, folks?
The New Cover
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, May 14, 2022
Board Games As Bright, Shiny Objects
Hey folks, here we go on another wild adventure in design. And here's a great lesson for those of you who, like me, question everything.
Let's get right into this, which happens to be the opposite of the old design, meaning that it has gone from destruction and chaos to rebirth and renewal. Hence the new name, Asylum Earth.
The name Millennium was a tough act to follow. The name Remnants was maybe too specific, but Asylum Earth says it all with just two words. I think it has a nice ring to it and that's what you want in a name, and a big plus, it's an original name as far as I know.
The goal is to shed the images of destruction and hint at the ending of the story, which has always been what you see here on this new cover so the story hasn't changed at all. I'm just focusing on the future result as opposed to the current state of world affairs. Besides, haven't we had enough of that in real life?
old box
Sure we have and the world at large is over it. We've had enough of death and mayhem around the world and we're ready for something positive and hopeful for a change. Because not even fiction lives in a vacuum, especially themes of the end of days and the apocalypse.
Yes, I can proceed to mirror all the awful global events, but I really don't think anyone is in the mood for any more of it and therefore I've decided to focus on the brighter side. That's not to say that any of the story, Age of The Apocalypse, will change because it still begins with the fall of man, so to speak, and all his devices, and then follows a natural course of events that leads to a much more hopeful and desirable era on Earth.
These Are Different Cover Images
And yes, she is holding a gun because not even this new earth is perfect, but it's all in the spirit of protection as opposed to attack mode. Besides, you need to show some tension to balance the scene in a realistic way.
So with that in mind, I've added a futuristic city in the background while the foreground features a trail that leads the viewer into the story and through this "utopian" landscape. It's not a bright shining city paved with gold but it does represent an optimistic viewpoint that's refreshing in times like these.
This could be my masterpiece for all I know. If you've ever created anything for yourself, you know how difficult it can be, that is, looking from the inside out.
BTW, this is a composite image forged in Photoshop, two amazing free images I found on Pixabay. The image of the Android is from Shutterstock. And other cyberpunk images I've been lucky to find on Canstockphoto.com for the card decks. As you can see, imagery is always a wild hunt.
So we'll see if this hunting metaphor works. If you've hunted you know about attracting wild animals with shiny objects. A good device for humans but not so much for the unsuspecting creatures that fall prey to these tricks of the trade. I've learned this by watching shows like Mountain Men because I've never hunted myself, nor do I plan to hunt anytime soon.
At any rate, marketing can be similar to hunting and in this case, the bright shiny object is actually a bright, shiny city in the guise of a board game. Go figure. Yeah, there's a joke in there somewhere.
The point is that all roads lead to marketing and sales, otherwise known as attraction and persuasion. And let's not forget about the all-important, impulse purchase, that closes the sales funnel. That's another lesson for another time that I'd love to break down in short order in one of my future posts right here. Just keep in mind that as a graphic designer, you're always designing towards the optimum result, which is the elusive impulse purchase.
For now, compare these two box covers and see for yourself the shift in POV. The story never really changes because it's always about the apocalypse but this new cover shows a glimpse of what's to come after all the destruction and death have ravaged our beautiful earth.
Yes, unlike most of my stories, this one, Asylum Earth - Age of The Apocalypse has a happy ending. And so, the real story is about how we get there.
Imagine that.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Thursday, May 12, 2022
Images That Hook Your Audience (Designing Your Game Box)
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| Asylum Earth Box Prototype Template |
Choosing The Best Image For Your Game
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| Pixabay.com |
I'd like the images I'm using more if they were more expressive, for example. As in showing resolve, anger, or determination. Let's face it, the right expression is priceless. But as I like to say, an expressive face paints a thousand words. Good luck finding such an image.
But let's set that aside and discuss the current cover image you see above in the template. A pair of sexy legs in leather pants in lieu of a perfect face. So what's not to like? She's hiding her gun, held by her android hands and a black fingernail. I added those kinds of details to get you thinking beyond the moment. The background, destroyed, also tells a story of its own. In short, everything works to tell a genre story at first sight. You need to communicate that instantly with the right images.
Hail The Genre
The goal is to establish the sci-fi genre and its subgenre, cyberpunk, to arouse curiosity in the viewer and introduce questions in their mind. Where is she? Who is she trying to evade? What happened to her hand? Want answers to these questions? Sure. You know what to do. And that usually means to head to the game website and see what it's all about and eventually, somewhere along the line, place an order.
Wow, now there's a loaded statement, "place an order," so let me count the ways this can go wrong and how you can maximize potential orders. But, that's another topic entirely that I'll cover next time. Right now, we're beginning to see the merits of choosing the proper image(s) to represent your game in the best possible light, for optimum effect and viewer action. Do I mean CTA, or call to action? Uh, sort of. First comes the elusive click you're after. Then a read-through, and finally your CTA. But not yet because we're just getting started with prime images. Sorry, we can't get ahead of ourselves because there's so much to cover.
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| Psycho Child? |
Buying Stock Images
You know the drill. You go to your favorite stock photos websites and search for the perfect image and after hours of searching and cursing, you come up empty-handed. That never fails because it's virtually impossible to find the perfect image you really want. So what to do? Open Photoshop, Gimp, or any of your favorite photo manipulation programs and create exactly what you need.
Easier said than done but not impossible so that's how it goes every single time. So the image I finally came up with is a combination of three different stock image website selections and then after applying some creative choices via clone stamping, cut and paste, erasing, and so on and on, and on. Eventually, you get what you want. Not what you need. Something like that. Thank you Rolling Stones.
Okay, you get the picture. My work is almost done here. But after all is said and done, you'll have to test your image to see that it really works as intended. Meaning, that your audience reacts to this image by clicking on it and taking action sooner rather than later.
Marketing and Sales
Again, that's another topic we'll get into some other time. As you can see, one thing leads to another and before you know it, it's a master class in marketing and sales. It's inevitable. Everything in life starts and ends with marketing and sales because everyone has something to sell and fortunately, most people want something to buy. It's the lifeblood of any thriving society. Designing, developing, producing, buying, and selling products of all kinds is what makes life exciting.
But make no mistake. Very few products, if any, sell themselves. And that's where the art of attraction and persuasion, aka, marketing and sales comes in. You must create images that attract attention and tell a story that encourages prospects to search for more information about the product. That should hopefully lead to a sale along the way. You've heard it before, that magical sales funnel. Another can of worms, people. Deal with it.
BTW, one of the TOC titles in my upcoming book reads: How To Trigger Impulse Buying. That's a teaser, if ever.
Subscribe or Miss Out
Or better yet, bookmark this blog, subscribe to it, and don't miss any important articles about designing and developing your game. You won't find this kind of information anywhere else. Search this site and see for yourself.
BTW, I know these posts are short but I'm working on an in-depth marketing and sales ebook (just mentioned) and I'll post a PDF version right here that you can download for free. It's going to cover everything I've discussed here in great detail with a focus on board game design and development.
I'll illustrate six different board game designs I've produced thus far and break down the design and development for each game. It's a free masterclass you don't want to miss. I'm almost halfway done with the book but it's a bit too early to promote it.
Although, I think I'll start to post some of it as I finish each chapter along the way so you can get an idea of its contents.
A lot going on, as usual, so stay in touch and let me know in the comments about any questions or concerns regarding Asylum. What do you think of the new title and cover artwork?
Okay, folks, say it, don't spray it.
See you in the comments.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, May 8, 2022
Blade Runner RPG on Kickstarter
As you also know, musically, Blade Runner is infused with Jazz elements. Check out their intro video (above) on Kickstarter. Catchy, right?
Catchy, yes.
So what does one do when you hear or see something we like? We imitate it. We bounce our own ideas and put our spin on them. Don't feel cheap about it. Musicians and artists have been doing it, "lifting" since Beethoven and since the KJV Bible, for that matter.
So, with that disclaimer out of the way, here's my version of this idea, which is nothing new anyway, but its simplicity and tone appeal to me so here goes.
You know, I use several film editing programs, including iMovie on my Macbook Pro, but I really like Filmora because it's very robust and easy to use. Maybe you haven't heard of it but give it a whirl and see for yourself. You can get a lot done in a short period of time and it's quite flexible so you'll have a good choice of effects to choose from.
One caveat, however, they've switched to a subscription model. I'm not sure if they sell any of their software outright anymore. In my opinion, since they're not Apple, Inc., why follow their lead? Personally, I don't like the subscription services and already canceled my Adobe Illustrator, at least for now. I'm running an old version of Filmora on my HP laptop but you can download a new trial version for Apple too.
BTW, I think the Blade Runner Kickstarter is still live, so check it out. I'll admit it has its quirks about digital content but it's worth a look.
Okay, enough clickbait. I'm out for now.
I'm still working on the new Asylum animation but you'll see it posted here soon. Just getting it over to Image Ready. Now there's a throwback, young-guns.
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Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Tuesday, April 26, 2022
Asylum Earth - Supreme Survivor [New Cyberpunk Board Game]
Asylum Earth-Supreme Survivor
Hey folks, here's the newest prototype box for the game. As you can see, the game title is now Asylum Earth as opposed to Remnants. I hope to print it soon with a matte finish and spotgloss titles and logos. It's hard to see here but it's going to look epic up close and personal on a shelf.
Again, in keeping with the theme, the new name speaks to the bigger picture and main theme, which is the survival of our species and the survival of our planet. Although Remnants are still a big part of the story and remain intact.
Hail The Theme
Asylum Earth rings true to the main theme by implying that this new earth after the apocalypse is hopeful and peaceful. Wouldn't that be a welcome change in our world?
I first came up with EarthHaven, which I love but we all know that with the popularity of GloomHaven, that name wouldn't work. So I don't mind the compromise and I think Asylum Earth is unique and speaks volumes about the theme.
I also made several changes to the cover image, which now shows Andrea in a careful search for combatants in the midst of a terrorist attack.
New Card Decks
I've also added a number of card decks including bomb threat events with countdown cards and so on. This game is loaded with great play and I can't wait to put it all together and get it out there. But that's another chapter altogether and the name of that game is social proof. Period.
That starts with several influencers who champion this game and rave about it to their customer base or audience, if you like, and that's all followed by several other important things, such as awesome explainer and game play videos, conference appearances and demonstrations, and so on.
Launch Time
It takes time and energy to launch a good game or product of any kind but the main thing is that the game itself is appealing visually and playable at first sight. There's no room for awkward moments or stale events that flow against the theme or genre. You've got to hit a grand slam right from the start. That's what makes a product go viral and amass interest, engagment, and ultimately, plenty of orders.
I hope to finish designing and developing Asylum by the end of this year. At that point playtesting will continue with a focus on finding its core audience of players and believers.
It's a long, winding road, my friends. Nothing comes easy or happens overnight. One day I'll be in full marketing and sales mode as the design and develpment stage winds down considerably. But, as I've already said, you've got to get the right people involved. Great things don't happen in a vaccum. Great things happen in wide open spaces where your most guarded secrets are exposed for the world to see.
Share It
Share this game with anyone you believe might enjoy it and follow its progress right here as Asylum goes from a bunch of thoughts, to trial and error and eventually, a huge success in the gaming industry. Yes, you must think positive and act persuasively to meet your goals.
Strive to create the very best game you'd love to play and take chances because whenver you put yourself and your ideas out there, there's always a clash of ideologies at play between you and your audience and the point is that you've got to remain true to the genre but don't be afraid to add your own personality and points of view to a game because that's what makes it unique and different.
Come on back for so much more about Asylum Earth and tips on how to market your game and develop it along the way.
All products are experimental and this game is no different but as long as you expand the genre in your own way, you're on the right track. There are plenty of moving parts and synchronizing all of them is the name of the game.
Images that tell a story
See you soon, right here where my next post will delve into what kind of images tell a story and hook your audience at first sight. I'll dissect my own cover to see what I think makes it great and what works to tell a story. If you're stuck designing your box cover, you'll want to get into this and see what makes a great cover tick.
Play on, folks.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design





































