Hunting For The Perfect Image
Let's get right into this, which happens to be the opposite of the old design, meaning that it has gone from destruction and chaos to rebirth and renewal. Hence the new name, Asylum Earth.
The name Millennium was a tough act to follow. The name Remnants was maybe too specific, but Asylum Earth says it all with just two words. I think it has a nice ring to it and that's what you want in a name, and a big plus, it's an original name as far as I know.
The goal is to shed the images of destruction and hint at the ending of the story, which has always been what you see here on this new cover so the story hasn't changed at all. I'm just focusing on the future result as opposed to the current state of world affairs. Besides, haven't we had enough of that in real life?
old box
Sure we have and the world at large is over it. We've had enough of death and mayhem around the world and we're ready for something positive and hopeful for a change. Because not even fiction lives in a vacuum, especially themes of the end of days and the apocalypse.
Yes, I can proceed to mirror all the awful global events, but I really don't think anyone is in the mood for any more of it and therefore I've decided to focus on the brighter side. That's not to say that any of the story, Age of The Apocalypse, will change because it still begins with the fall of man, so to speak, and all his devices, and then follows a natural course of events that leads to a much more hopeful and desirable era on Earth.
These Are Different Cover Images
And yes, she is holding a gun because not even this new earth is perfect, but it's all in the spirit of protection as opposed to attack mode. Besides, you need to show some tension to balance the scene in a realistic way.
So with that in mind, I've added a futuristic city in the background while the foreground features a trail that leads the viewer into the story and through this "utopian" landscape. It's not a bright shining city paved with gold but it does represent an optimistic viewpoint that's refreshing in times like these.
This could be my masterpiece for all I know. If you've ever created anything for yourself, you know how difficult it can be, that is, looking from the inside out.
BTW, this is a composite image forged in Photoshop, two amazing free images I found on Pixabay. The image of the Android is from Shutterstock. And other cyberpunk images I've been lucky to find on Canstockphoto.com for the card decks. As you can see, imagery is always a wild hunt.
So we'll see if this hunting metaphor works. If you've hunted you know about attracting wild animals with shiny objects. A good device for humans but not so much for the unsuspecting creatures that fall prey to these tricks of the trade. I've learned this by watching shows like Mountain Men because I've never hunted myself, nor do I plan to hunt anytime soon.
At any rate, marketing can be similar to hunting and in this case, the bright shiny object is actually a bright, shiny city in the guise of a board game. Go figure. Yeah, there's a joke in there somewhere.
The point is that all roads lead to marketing and sales, otherwise known as attraction and persuasion. And let's not forget about the all-important, impulse purchase, that closes the sales funnel. That's another lesson for another time that I'd love to break down in short order in one of my future posts right here. Just keep in mind that as a graphic designer, you're always designing towards the optimum result, which is the elusive impulse purchase.
For now, compare these two box covers and see for yourself the shift in POV. The story never really changes because it's always about the apocalypse but this new cover shows a glimpse of what's to come after all the destruction and death have ravaged our beautiful earth.
Yes, unlike most of my stories, this one, Asylum Earth - Age of The Apocalypse has a happy ending. And so, the real story is about how we get there.
Imagine that.
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