Monday, August 15, 2022
Top 20 Best Sci-Fi Movies
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, June 18, 2022
Melancholia By Lars von Trier - An Epic End of Days Classic Film
SPOILER ALERT *** ENDING TO MOVIE
This is The End
Don't you love it when the end of the world is so . . . spectacular?
I can't praise this film enough. It's an absolute classic masterpiece in every way. From the enigmatic musical score (Richard Wagner's Tristan und Isolde) to its devastating ending sequence, Melancholia is . . . well, divine.
And let's just say that sad endings have their place in cinematic history.
The point of von Trier's film is that this doomsday scenario is what he feels about the future of the earth and who's to say that it's not accurate? It's anyone's guess, I suppose but let's keep in mind that fiction, great fiction is always rooted in a grain of truth.
Yes, in this case, that means biblical truth, for those inclined to believe in the KJV Bible, that is. And yes, there are many Catholics who do believe, as there are many agnostics on the fence about such matters. But the facts remain clear for all to witness and research in the King James Version of the bible, since 1611.
Dispute these facts at your own peril or to your satisfaction. Either way, von Trier's artistic interpretation of the apocalypse as depicted in the book of Revelation, is personal and quite effective.
Asylum Earth -The Covenant
In walks Asylum Earth with a similar ending except that our beloved earth is smitten, or showered with blessings from heaven and it is not obliterated. Instead, the earth survives a revival of sorts as our galaxy performs its last dance with a little help from Saturn and our planet renews its vows with the cosmos . . . sparkling in its wake.
Of course, I'm not comparing my board game to von Trier's cinematic masterpiece. The main distinction is that the outcome of the game (or novel) is a positive one. This for me is rare because most, if not all my stories end in a Melancholia way. I'd already mentioned in a previous post that I chose to go in a different direction only because of the gloomy atmosphere (global warming) the earth already faces.
Overkill, literally will not work.
So God said to Noah, "This is the sign of the covenant I have established between me and all life on the earth."
For what it's worth, I think the novel and board game are timely messages with plots and themes which are quite apropos to the times. As far as I'm concerned, a little hope goes a long way these days so no regrets about the work I've already done and no plans to change it.
Your Takeaway
That's one thing about stories; they should conform to the times so that they fit in the grand scheme of things about to befall us either as individuals or as a species. There's no advantage to writing against the grain to prove or make a point to stroke your ego as a contrarian. It is far better to tell the people what they subconsciously want to hear because there is infinite wisdom in that consensus.
And so with that, I'll quit while I'm ahead; at least in my own mind.
Tell me in the comments what you thought of the film, Melancholia and what your favorite doomsday movie is.
Remember to subscribe to the Asylum Earth Newsletter for updates about the upcoming game and novel: Asylum Earth - The Covenant. Also, you can get important updates and discounts for the game by clicking on the game box.
Riddle: Who's part human, part Cyborg, and carries a gun?
Find out in my next post.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Wednesday, June 1, 2022
Board Game Asylum Earth - The Covenant
The Asylum
EARTH WAS NO ASYLUM.
Certainly not according to Andrea Estrella. Not yet, anyway, and nobody knew if it would ever be a place where burgeoning societies would break on through to the other side (just as The Doors once lyrically admonished) and hopefully spring up like wildflowers in a lone desert.
Really, what were the chances?
Apparently, not good at all. But the enigmatic group known as, The Nomads, championed that effort to no avail. So, for the moment, Earth was no sanctuary or place of refuge to speak of.In fact, Earth, as it was formerly known, looked more like a monstrous Godzilla, had stomped his way right through it; unleashing the perfect storm for the ages, forging a violent path of rage against humanity in its wake.
What's Different?
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| New B&N Hardcover Novel |
So what's it gonna be, folks?
The New Cover
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Saturday, May 14, 2022
Board Games As Bright, Shiny Objects
Hey folks, here we go on another wild adventure in design. And here's a great lesson for those of you who, like me, question everything.
Let's get right into this, which happens to be the opposite of the old design, meaning that it has gone from destruction and chaos to rebirth and renewal. Hence the new name, Asylum Earth.
The name Millennium was a tough act to follow. The name Remnants was maybe too specific, but Asylum Earth says it all with just two words. I think it has a nice ring to it and that's what you want in a name, and a big plus, it's an original name as far as I know.
The goal is to shed the images of destruction and hint at the ending of the story, which has always been what you see here on this new cover so the story hasn't changed at all. I'm just focusing on the future result as opposed to the current state of world affairs. Besides, haven't we had enough of that in real life?
old box
Sure we have and the world at large is over it. We've had enough of death and mayhem around the world and we're ready for something positive and hopeful for a change. Because not even fiction lives in a vacuum, especially themes of the end of days and the apocalypse.
Yes, I can proceed to mirror all the awful global events, but I really don't think anyone is in the mood for any more of it and therefore I've decided to focus on the brighter side. That's not to say that any of the story, Age of The Apocalypse, will change because it still begins with the fall of man, so to speak, and all his devices, and then follows a natural course of events that leads to a much more hopeful and desirable era on Earth.
These Are Different Cover Images
And yes, she is holding a gun because not even this new earth is perfect, but it's all in the spirit of protection as opposed to attack mode. Besides, you need to show some tension to balance the scene in a realistic way.
So with that in mind, I've added a futuristic city in the background while the foreground features a trail that leads the viewer into the story and through this "utopian" landscape. It's not a bright shining city paved with gold but it does represent an optimistic viewpoint that's refreshing in times like these.
This could be my masterpiece for all I know. If you've ever created anything for yourself, you know how difficult it can be, that is, looking from the inside out.
BTW, this is a composite image forged in Photoshop, two amazing free images I found on Pixabay. The image of the Android is from Shutterstock. And other cyberpunk images I've been lucky to find on Canstockphoto.com for the card decks. As you can see, imagery is always a wild hunt.
So we'll see if this hunting metaphor works. If you've hunted you know about attracting wild animals with shiny objects. A good device for humans but not so much for the unsuspecting creatures that fall prey to these tricks of the trade. I've learned this by watching shows like Mountain Men because I've never hunted myself, nor do I plan to hunt anytime soon.
At any rate, marketing can be similar to hunting and in this case, the bright shiny object is actually a bright, shiny city in the guise of a board game. Go figure. Yeah, there's a joke in there somewhere.
The point is that all roads lead to marketing and sales, otherwise known as attraction and persuasion. And let's not forget about the all-important, impulse purchase, that closes the sales funnel. That's another lesson for another time that I'd love to break down in short order in one of my future posts right here. Just keep in mind that as a graphic designer, you're always designing towards the optimum result, which is the elusive impulse purchase.
For now, compare these two box covers and see for yourself the shift in POV. The story never really changes because it's always about the apocalypse but this new cover shows a glimpse of what's to come after all the destruction and death have ravaged our beautiful earth.
Yes, unlike most of my stories, this one, Asylum Earth - Age of The Apocalypse has a happy ending. And so, the real story is about how we get there.
Imagine that.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Thursday, May 12, 2022
Images That Hook Your Audience (Designing Your Game Box)
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| Asylum Earth Box Prototype Template |
Choosing The Best Image For Your Game
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| Pixabay.com |
I'd like the images I'm using more if they were more expressive, for example. As in showing resolve, anger, or determination. Let's face it, the right expression is priceless. But as I like to say, an expressive face paints a thousand words. Good luck finding such an image.
But let's set that aside and discuss the current cover image you see above in the template. A pair of sexy legs in leather pants in lieu of a perfect face. So what's not to like? She's hiding her gun, held by her android hands and a black fingernail. I added those kinds of details to get you thinking beyond the moment. The background, destroyed, also tells a story of its own. In short, everything works to tell a genre story at first sight. You need to communicate that instantly with the right images.
Hail The Genre
The goal is to establish the sci-fi genre and its subgenre, cyberpunk, to arouse curiosity in the viewer and introduce questions in their mind. Where is she? Who is she trying to evade? What happened to her hand? Want answers to these questions? Sure. You know what to do. And that usually means to head to the game website and see what it's all about and eventually, somewhere along the line, place an order.
Wow, now there's a loaded statement, "place an order," so let me count the ways this can go wrong and how you can maximize potential orders. But, that's another topic entirely that I'll cover next time. Right now, we're beginning to see the merits of choosing the proper image(s) to represent your game in the best possible light, for optimum effect and viewer action. Do I mean CTA, or call to action? Uh, sort of. First comes the elusive click you're after. Then a read-through, and finally your CTA. But not yet because we're just getting started with prime images. Sorry, we can't get ahead of ourselves because there's so much to cover.
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| Psycho Child? |
Buying Stock Images
You know the drill. You go to your favorite stock photos websites and search for the perfect image and after hours of searching and cursing, you come up empty-handed. That never fails because it's virtually impossible to find the perfect image you really want. So what to do? Open Photoshop, Gimp, or any of your favorite photo manipulation programs and create exactly what you need.
Easier said than done but not impossible so that's how it goes every single time. So the image I finally came up with is a combination of three different stock image website selections and then after applying some creative choices via clone stamping, cut and paste, erasing, and so on and on, and on. Eventually, you get what you want. Not what you need. Something like that. Thank you Rolling Stones.
Okay, you get the picture. My work is almost done here. But after all is said and done, you'll have to test your image to see that it really works as intended. Meaning, that your audience reacts to this image by clicking on it and taking action sooner rather than later.
Marketing and Sales
Again, that's another topic we'll get into some other time. As you can see, one thing leads to another and before you know it, it's a master class in marketing and sales. It's inevitable. Everything in life starts and ends with marketing and sales because everyone has something to sell and fortunately, most people want something to buy. It's the lifeblood of any thriving society. Designing, developing, producing, buying, and selling products of all kinds is what makes life exciting.
But make no mistake. Very few products, if any, sell themselves. And that's where the art of attraction and persuasion, aka, marketing and sales comes in. You must create images that attract attention and tell a story that encourages prospects to search for more information about the product. That should hopefully lead to a sale along the way. You've heard it before, that magical sales funnel. Another can of worms, people. Deal with it.
BTW, one of the TOC titles in my upcoming book reads: How To Trigger Impulse Buying. That's a teaser, if ever.
Subscribe or Miss Out
Or better yet, bookmark this blog, subscribe to it, and don't miss any important articles about designing and developing your game. You won't find this kind of information anywhere else. Search this site and see for yourself.
BTW, I know these posts are short but I'm working on an in-depth marketing and sales ebook (just mentioned) and I'll post a PDF version right here that you can download for free. It's going to cover everything I've discussed here in great detail with a focus on board game design and development.
I'll illustrate six different board game designs I've produced thus far and break down the design and development for each game. It's a free masterclass you don't want to miss. I'm almost halfway done with the book but it's a bit too early to promote it.
Although, I think I'll start to post some of it as I finish each chapter along the way so you can get an idea of its contents.
A lot going on, as usual, so stay in touch and let me know in the comments about any questions or concerns regarding Asylum. What do you think of the new title and cover artwork?
Okay, folks, say it, don't spray it.
See you in the comments.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Sunday, May 8, 2022
Blade Runner RPG on Kickstarter
As you also know, musically, Blade Runner is infused with Jazz elements. Check out their intro video (above) on Kickstarter. Catchy, right?
Catchy, yes.
So what does one do when you hear or see something we like? We imitate it. We bounce our own ideas and put our spin on them. Don't feel cheap about it. Musicians and artists have been doing it, "lifting" since Beethoven and since the KJV Bible, for that matter.
So, with that disclaimer out of the way, here's my version of this idea, which is nothing new anyway, but its simplicity and tone appeal to me so here goes.
You know, I use several film editing programs, including iMovie on my Macbook Pro, but I really like Filmora because it's very robust and easy to use. Maybe you haven't heard of it but give it a whirl and see for yourself. You can get a lot done in a short period of time and it's quite flexible so you'll have a good choice of effects to choose from.
One caveat, however, they've switched to a subscription model. I'm not sure if they sell any of their software outright anymore. In my opinion, since they're not Apple, Inc., why follow their lead? Personally, I don't like the subscription services and already canceled my Adobe Illustrator, at least for now. I'm running an old version of Filmora on my HP laptop but you can download a new trial version for Apple too.
BTW, I think the Blade Runner Kickstarter is still live, so check it out. I'll admit it has its quirks about digital content but it's worth a look.
Okay, enough clickbait. I'm out for now.
I'm still working on the new Asylum animation but you'll see it posted here soon. Just getting it over to Image Ready. Now there's a throwback, young-guns.
Subscribe to the free newsletter and come on back for more exciting updates and gaming news.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design
Tuesday, April 26, 2022
Asylum Earth - Supreme Survivor [New Cyberpunk Board Game]
Asylum Earth-Supreme Survivor
Hey folks, here's the newest prototype box for the game. As you can see, the game title is now Asylum Earth as opposed to Remnants. I hope to print it soon with a matte finish and spotgloss titles and logos. It's hard to see here but it's going to look epic up close and personal on a shelf.
Again, in keeping with the theme, the new name speaks to the bigger picture and main theme, which is the survival of our species and the survival of our planet. Although Remnants are still a big part of the story and remain intact.
Hail The Theme
Asylum Earth rings true to the main theme by implying that this new earth after the apocalypse is hopeful and peaceful. Wouldn't that be a welcome change in our world?
I first came up with EarthHaven, which I love but we all know that with the popularity of GloomHaven, that name wouldn't work. So I don't mind the compromise and I think Asylum Earth is unique and speaks volumes about the theme.
I also made several changes to the cover image, which now shows Andrea in a careful search for combatants in the midst of a terrorist attack.
New Card Decks
I've also added a number of card decks including bomb threat events with countdown cards and so on. This game is loaded with great play and I can't wait to put it all together and get it out there. But that's another chapter altogether and the name of that game is social proof. Period.
That starts with several influencers who champion this game and rave about it to their customer base or audience, if you like, and that's all followed by several other important things, such as awesome explainer and game play videos, conference appearances and demonstrations, and so on.
Launch Time
It takes time and energy to launch a good game or product of any kind but the main thing is that the game itself is appealing visually and playable at first sight. There's no room for awkward moments or stale events that flow against the theme or genre. You've got to hit a grand slam right from the start. That's what makes a product go viral and amass interest, engagment, and ultimately, plenty of orders.
I hope to finish designing and developing Asylum by the end of this year. At that point playtesting will continue with a focus on finding its core audience of players and believers.
It's a long, winding road, my friends. Nothing comes easy or happens overnight. One day I'll be in full marketing and sales mode as the design and develpment stage winds down considerably. But, as I've already said, you've got to get the right people involved. Great things don't happen in a vaccum. Great things happen in wide open spaces where your most guarded secrets are exposed for the world to see.
Share It
Share this game with anyone you believe might enjoy it and follow its progress right here as Asylum goes from a bunch of thoughts, to trial and error and eventually, a huge success in the gaming industry. Yes, you must think positive and act persuasively to meet your goals.
Strive to create the very best game you'd love to play and take chances because whenver you put yourself and your ideas out there, there's always a clash of ideologies at play between you and your audience and the point is that you've got to remain true to the genre but don't be afraid to add your own personality and points of view to a game because that's what makes it unique and different.
Come on back for so much more about Asylum Earth and tips on how to market your game and develop it along the way.
All products are experimental and this game is no different but as long as you expand the genre in your own way, you're on the right track. There are plenty of moving parts and synchronizing all of them is the name of the game.
Images that tell a story
See you soon, right here where my next post will delve into what kind of images tell a story and hook your audience at first sight. I'll dissect my own cover to see what I think makes it great and what works to tell a story. If you're stuck designing your box cover, you'll want to get into this and see what makes a great cover tick.
Play on, folks.
Author, Apocalyptic Fiction, Board Game Design, Typography Design, Freelance Marketing, Copywriting / Book Trailer Design













