3 Essential Design Elements (Board Game Packaging Box)

New Remnants Box

Hungry For The New Board Game Box?

Here are the 3 essential ingredients.

Hooks, Hooks, and more Hooks.

If you're a subscriber to this blog, you probably already know about the importance of hooks. And it's worth repeating because, without the proper hooks, your audience will dismiss your game and look for another image or a catchy phrase in another game that piques their interest and excites them.

In other words, your packaging must instantly push all the right buttons for the genre. It's just that simple and that important.

Let's break it down

First things first. Your main image must grab their eye and mind all at once. For Remnants, Andrea's face, her expression, says it all. She's not startled or surprised by what she sees, but something has caught her attention.

Next, you'll notice the big-ass Glock in her bionic hand. After all, she is an Android, with a backstory, mind you. And that says a lot about her already. She knows how to protect herself. So far, so good. And who doesn't carry a weapon these days? Many people do and whether they carry one lawfully or not is another matter. But in the near future, personal protection is a must. And all the doomsday preppers said, AMEN.

Aside from all that, she's dressed to survive. Not to mention her one blue eye. That detail is mentioned in the first book, Edge of The Apocalypse (featured on the bottom right side of the box).

Other Hooks

As far as the background goes, there are subtle messages that inform the audience. In this case, the New York City skyline is rushing by and there's a massive planet looming on the horizon. (Another Earth?) Plus, you'll notice the flash of sunlight on the left. That's not part of the original image but I included it to evoke a sense of hope or normalcy. Yes, the world is a blur, but the sun still shines. That's the metaphor, in a nutshell, folks.

Okay, so much for the imagery. What about the all-important copy? Well, that's another beast altogether but let's get into it.

Tagline Closeup

Taglines

We all know about hierarchy when it comes to copywriting for advertising or packaging of any kind and as you can see, the 2 lines read:

1. Welcome to the edge of the apocalypse and beyond.
2. "Take her to the edge."

I hadn't come up with this until now because that's just the way things go sometimes but I think this is good enough to stick with for the next printing.

As a side note, these two lines are at the top of the box (first lines) but they're not what the viewer sees first because the name or title of the game is front and center in a much larger size, as it should be. Nevertheless, the hierarchy still works as-is and potential buyers most likely will read those first two lines after viewing the name, Remnants right in the middle of the box, and the all-important subtitle, Supreme Survivor.

The word Remnants has a built-in curiosity and that's an advantage right there. Then there's the sub-title, which has a good ring to it because it evokes the object of the game in a catchy way. Yes, I could have used lone survivor or last survivor, but the word supreme is fresh and on point for the genre.

What's effective about that first line is that it mentions the title of the first book and evokes the title of the last book. That's clever enough and a great choice of first words.

The second line is of course a double entendre. No explanation is needed but suffice to say, it's a good and effective line for those two reasons. It ties in with the first line and evokes not just a sexual innuendo, but two books in the process.

Copywriters are fond of double, or multiple meanings and I'm no different because you get your money's worth when good copy does the heavy lifting. So remember that when you write your copy next time.

Here's a good example of multiple meanings in the media today:

"Pizza lovers get it."

Dogs get it too!

Short and sweet as Marco's Pizza declares in their new ad. But that didn't stop Papa John's from using the same, exact tagline. Who's line is it, anyway? (See what I did there. Right. Let's move along.)

The last line, or bottom line, as it were, evokes the subgenre and the author's name, which right now is not as important because no one has ever heard of A. R. Arias. (Hopefully, that will change next year.)

A Cyberpunk Strategy Game by A. R. Arias

So this line mentions the genre, the game mechanics, and its author. All very important elements that help sell the game in short order.

So there you have it, folks. We've dissected the front of the box and made sense of it all for aspiring copywriters and we've added strong sales copy that should help towards the long and winding road or sales funnel that hones in on prospects of the genre and beyond.

It's a win-win-win for all.

In my next post, I'll cover all the juicy details on the back of the box (so many). Now that's a can of delicious and tempting lines that should make your mouth water for more.

Bon appetite!

All comments or questions are welcome so please post them below.

See you soon. Be safe and play on!

New Apocalyptic Board Games and Books 2020

Millennium Board Game

Happy New Year, folks!

Here we are, the year 2020 and I for one am grateful to have made it this far. (For those who have cheated death before, you know the feeling.)

And as you can see, Millennium is still on board, beaming down and standing tall like a monolith from another time, waiting to be discovered.

Actual landing time is 9/11, 2020 so it's coming, and before you know it, it's here for the world to see and play.

Sounds dramatic, I know and only time will tell how this game and the books that precede it will be received. I'm working on a shoestring budget so promotions are limited. I'm still testing the waters and so far, I'm happy with the results but in a perfect world I'd market these products in a more traditional way.

ebook, Edge of The Apocalypse

I'm hoping to get a bump from The Game Crafter website, once I release the game for sale. That's the only venue that will offer the game for now until I can get it distributed in stores. And TGC, these are the folks who produce the working prototypes.

Right now, this game and several others in development are a family affair and mostly designed and promoted entirely by myself, and that's difficult enough because unlike most gaming endeavors, I don't have a team of pros to help me get this out there.

Luckily, I'm well-versed in many areas, but that doesn't mean I have it locked down by any means. When all is said and done, there are going to be plenty of loose ends in play.

There's so much to do and so little time to get anything done so it's a challenge in more ways than one, but no excuses. You do your best, make adjustments, and let it go.

And along the way, if you're stubborn like me, you break most conventional rules and try to set different standards in the industry. Probably not the wisest choice to start with, but that's my style. I'm basically going for broke, all in, do or die. (If I can think of any other cliches, I'll let you know.)

Meanwhile, I encourage you to live your dreams and start with what you have. Don't wait on anyone else. Take control and get going. You can learn along the way and if you fail, you've gained valuable experience for your next endeavor.

My reasoning behind these games and books is that I've set out to design and develop Sci-Fi games that I'd like to play and to write books that I'd like to read. Hopefully, many people will join me and connect on some level with these games and stories.

If not, I'm having the time of my life trying, and right now, that's keeping me motivated and driven to succeed. If you'd like me to feature your Sci-Fi game or book, let me know in the comments or drop me an email, I'd love to write it up here.

Please leave me your comments and questions below. Also, consider joining my private email list (above, right column) so we can stay in touch if you're interested in any of these games or books.

Until next time,

Play on!

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I almost forgot to mention that I'm finalizing editing on all three books. If you'd like a free PDF file of Book One, let me know, or check out the Amazon Preview.