Board Games As Bright, Shiny Objects

 

Hunting For The Perfect Image

Hey folks, here we go on another wild adventure in design. And here's a great lesson for those of you who, like me, question everything.

Let's get right into this, which happens to be the opposite of the old design, meaning that it has gone from destruction and chaos to rebirth and renewal. Hence the new name, Asylum Earth.

The name Millennium was a tough act to follow. The name Remnants was maybe too specific, but Asylum Earth says it all with just two words. I think it has a nice ring to it and that's what you want in a name, and a big plus, it's an original name as far as I know.

old box

The goal is to shed the images of destruction and hint at the ending of the story, which has always been what you see here on this new cover so the story hasn't changed at all. I'm just focusing on the future result as opposed to the current state of world affairs. Besides, haven't we had enough of that in real life?
Sure we have and the world at large is over it. We've had enough of death and mayhem around the world and we're ready for something positive and hopeful for a change. Because not even fiction lives in a vacuum, especially themes of the end of days and the apocalypse.

Yes, I can proceed to mirror all the awful global events, but I really don't think anyone is in the mood for any more of it and therefore I've decided to focus on the brighter side. That's not to say that any of the story, Age of The Apocalypse, will change because it still begins with the fall of man, so to speak, and all his devices, and then follows a natural course of events that leads to a much more hopeful and desirable era on Earth.

These Are Different Cover Images

At first glance, these boxes look identical because of the bluish tint but on closer look, you can see a big difference. Rebirth vs. Chaos.

And yes, she is holding a gun because not even this new earth is perfect, but it's all in the spirit of protection as opposed to attack mode. Besides, you need to show some tension to balance the scene in a realistic way.

So with that in mind, I've added a futuristic city in the background while the foreground features a trail that leads the viewer into the story and through this "utopian" landscape. It's not a bright shining city paved with gold but it does represent an optimistic viewpoint that's refreshing in times like these.

This could be my masterpiece for all I know. If you've ever created anything for yourself, you know how difficult it can be, that is, looking from the inside out.

BTW, this is a composite image forged in Photoshop, two amazing free images I found on Pixabay. The image of the Android is from Shutterstock. And other cyberpunk images I've been lucky to find on Canstockphoto.com for the card decks. As you can see, imagery is always a wild hunt.

So we'll see if this hunting metaphor works. If you've hunted you know about attracting wild animals with shiny objects. A good device for humans but not so much for the unsuspecting creatures that fall prey to these tricks of the trade. I've learned this by watching shows like Mountain Men because I've never hunted myself, nor do I plan to hunt anytime soon.

At any rate, marketing can be similar to hunting and in this case, the bright shiny object is actually a bright, shiny city in the guise of a board game. Go figure. Yeah, there's a joke in there somewhere.

The point is that all roads lead to marketing and sales, otherwise known as attraction and persuasion. And let's not forget about the all-important, impulse purchase, that closes the sales funnel. That's another lesson for another time that I'd love to break down in short order in one of my future posts right here. Just keep in mind that as a graphic designer, you're always designing towards the optimum result, which is the elusive impulse purchase.

For now, compare these two box covers and see for yourself the shift in POV. The story never really changes because it's always about the apocalypse but this new cover shows a glimpse of what's to come after all the destruction and death have ravaged our beautiful earth.

Yes, unlike most of my stories, this one, Asylum Earth - Age of The Apocalypse has a happy ending. And so, the real story is about how we get there.

Imagine that.

Images That Hook Your Audience (Designing Your Game Box)

Asylum Earth Box Prototype Template

Choosing The Best Image For Your Game

Okay, (sexism notwithstanding) I'm the first to admit that there's no image like a pretty (female) face to help sell your game and I live up to those images in the header of this blog and on the hardcover book. After all, Andrea is sporting a blue laser eye. But why not use her on the cover of the game box? Good question. The short answer is that I think these images fall short for me to use on the box. But that's just me because I'm a perfectionist and I won't settle for less. 

Pixabay.com

Hey, blame all the lame stock image websites where models mug for the camera with ridiculous looks and silly frowns. Or models (99%) that just don't have the look. Who's buying any of that garbage? 

Here's the best I can do on Pixabay.com for a warrior woman after searching seven pages. (photo on the right) In all fairness, I have found some really good images on this site.

You need a face that people can't take their eyes off of. That's one in ten thousand. Very hard to find. Okay, that's my rant about "ugly" models. Let's move on.

I'd like the images I'm using more if they were more expressive, for example. As in showing resolve, anger, or determination. Let's face it, the right expression is priceless. But as I like to say, an expressive face paints a thousand words. Good luck finding such an image.

But let's set that aside and discuss the current cover image you see above in the template. A pair of sexy legs in leather pants in lieu of a perfect face. So what's not to like? She's hiding her gun, held by her android hands and a black fingernail. I added those kinds of details to get you thinking beyond the moment. The background, destroyed, also tells a story of its own. In short, everything works to tell a genre story at first sight. You need to communicate that instantly with the right images.

Hail The Genre

The goal is to establish the sci-fi genre and its subgenre, cyberpunk, to arouse curiosity in the viewer and introduce questions in their mind. Where is she? Who is she trying to evade? What happened to her hand? Want answers to these questions? Sure. You know what to do. And that usually means to head to the game website and see what it's all about and eventually, somewhere along the line, place an order.

Wow, now there's a loaded statement, "place an order," so let me count the ways this can go wrong and how you can maximize potential orders. But, that's another topic entirely that I'll cover next time. Right now, we're beginning to see the merits of choosing the proper image(s) to represent your game in the best possible light, for optimum effect and viewer action. Do I mean CTA, or call to action? Uh, sort of. First comes the elusive click you're after. Then a read-through, and finally your CTA. But not yet because we're just getting started with prime images. Sorry, we can't get ahead of ourselves because there's so much to cover.

Psycho Child?

Buying Stock Images

You know the drill. You go to your favorite stock photos websites and search for the perfect image and after hours of searching and cursing, you come up empty-handed. That never fails because it's virtually impossible to find the perfect image you really want. So what to do? Open Photoshop, Gimp, or any of your favorite photo manipulation programs and create exactly what you need.

Easier said than done but not impossible so that's how it goes every single time. So the image I finally came up with is a combination of three different stock image website selections and then after applying some creative choices via clone stamping, cut and paste, erasing, and so on and on, and on. Eventually, you get what you want. Not what you need. Something like that. Thank you Rolling Stones.

Okay, you get the picture. My work is almost done here. But after all is said and done, you'll have to test your image to see that it really works as intended. Meaning, that your audience reacts to this image by clicking on it and taking action sooner rather than later.

Marketing and Sales

Again, that's another topic we'll get into some other time. As you can see, one thing leads to another and before you know it, it's a master class in marketing and sales. It's inevitable. Everything in life starts and ends with marketing and sales because everyone has something to sell and fortunately, most people want something to buy. It's the lifeblood of any thriving society. Designing, developing, producing, buying, and selling products of all kinds is what makes life exciting.

But make no mistake. Very few products, if any, sell themselves. And that's where the art of attraction and persuasion, aka, marketing and sales comes in. You must create images that attract attention and tell a story that encourages prospects to search for more information about the product. That should hopefully lead to a sale along the way. You've heard it before, that magical sales funnel. Another can of worms, people. Deal with it. 

BTW, one of the TOC titles in my upcoming book reads: How To Trigger Impulse Buying. That's a teaser, if ever.

Subscribe or Miss Out

Or better yet, bookmark this blog, subscribe to it, and don't miss any important articles about designing and developing your game. You won't find this kind of information anywhere else. Search this site and see for yourself. 

BTW, I know these posts are short but I'm working on an in-depth marketing and sales ebook (just mentioned) and I'll post a PDF version right here that you can download for free. It's going to cover everything I've discussed here in great detail with a focus on board game design and development. 

I'll illustrate six different board game designs I've produced thus far and break down the design and development for each game. It's a free masterclass you don't want to miss. I'm almost halfway done with the book but it's a bit too early to promote it.

Although, I think I'll start to post some of it as I finish each chapter along the way so you can get an idea of its contents.

A lot going on, as usual, so stay in touch and let me know in the comments about any questions or concerns regarding Asylum. What do you think of the new title and cover artwork?

Okay, folks, say it, don't spray it.

See you in the comments.

Blade Runner RPG on Kickstarter

 

You've heard the name. You've seen the movies. Here's Blade Runner as an RPG. 

As you also know, musically, Blade Runner is infused with Jazz elements. Check out their intro video (above) on Kickstarter. Catchy, right?

Catchy, yes.

So what does one do when you hear or see something we like? We imitate it. We bounce our own ideas and put our spin on them. Don't feel cheap about it. Musicians and artists have been doing it, "lifting" since Beethoven and since the KJV Bible, for that matter.

So, with that disclaimer out of the way, here's my version of this idea, which is nothing new anyway, but its simplicity and tone appeal to me so here goes.

Yes, it's raw and rough around the edges because it's just a sample I slapped together in about an hour on Filmora by Wondershare. But you get the idea. I think it works and I like it enough to improve it and use it when my own game, Asylum Earth debuts (one of these days) soon.

You know, I use several film editing programs, including iMovie on my Macbook Pro, but I really like Filmora because it's very robust and easy to use. Maybe you haven't heard of it but give it a whirl and see for yourself. You can get a lot done in a short period of time and it's quite flexible so you'll have a good choice of effects to choose from. 

One caveat, however, they've switched to a subscription model. I'm not sure if they sell any of their software outright anymore. In my opinion, since they're not Apple, Inc., why follow their lead? Personally, I don't like the subscription services and already canceled my Adobe Illustrator, at least for now. I'm running an old version of Filmora on my HP laptop but you can download a new trial version for Apple too. 

BTW, I think the Blade Runner Kickstarter is still live, so check it out. I'll admit it has its quirks about digital content but it's worth a look.

Okay, enough clickbait. I'm out for now.

I'm still working on the new Asylum animation but you'll see it posted here soon. Just getting it over to Image Ready. Now there's a throwback, young-guns.

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