CYBERPUNK Board Game Box Packaging - It's All About Hooks

 

Remnants Box Bottom

Okay folks, here's the back of the new box, as promised. Lots to unpack here so let's get into it.

The most important thing is the copy on the left column. Similar to the back of a book, this is all about sales copy that takes you right to the sales page on the manufacturer's website, for example.

That actual link has yet to be determined because the game is unfinished and not for sale yet, but, you get the idea. I tried my best in this limited space to cover all the important points that make this game unique and sales-worthy.

Let's face it, I'd need to write an entire book about this to be thorough but I'll have to keep it short here. As you can see, I've packed the back of this box with lots of good stuff. All that good stuff translates into many different hooks that should lead prospects to the buy button. That's the short of it and that's the result you're after, obviously. 

HOOKS

I've also stuffed 2 promos for the books on the bottom right. These are important because upselling, so to speak is part of the deal. I've included a promo for the first book in the series plus a peek at the collectible hardcover. 

What makes the hardcover collectible? Its unique design plus the fact that it includes all three stories in one book and also includes awesome photos. In a perfect world, the title should be blind-embossed or have some sort of metallic embellishing, etc. But for now, this jacket is good enough as is.

The characters up top are also hooks because they are what make the story meaningful and exciting. An example for an odd video link follows (another hook).

That's followed by a short summary of the game in the gray box. This is a crucial hook and the equivalent of a strong headline and sub-headline.

HOOKS

That's followed by another hook stating the theme of the game that provides a visual tone and what players can expect with this extraordinary game. Take a read and see if it works for you.

On the right column, you see the game board and below it, many of the components and card decks included in the game. These are all additional hooks that intrigue players.

The bottom line is simple. The back of your box must entice, inspire, and motivate prospects, your audience to find out more about the game and eventually buy it. The goal is for curious gamers to get into the theme and imagine themselves playing the game and having a great time.

AND MORE HOOKS

You want to create a burning desire in your audience that leads to a sale, hopefully, now rather than later. That's why you need more than one hook. You need as many hooks as you can configure and fit into a small space without over-crowding the box. Not an easy task, but it's always possible with a bit of planning.

Let me know what you think in the comments. I've also finished a short promo video that I'll post here soon. It's just a teaser so it doesn't include gameplay instructions. But instead, it's designed to intrigue gamers so they can find out more details about the game on the blog. Your blog should be the equivalent of a long and never-ending advertisement, but without looking or sounding like one. 

Welcome to the world of marketing, my friends.

Cyberpunk Board Games, Video Games, and its Pop Culture Roots

 

What exactly is Cyberpunk? 

Here's a short video that attempts to answer that question. And what about its purpose as far as my board game, Remnants, where does Cyberpunk fit into Edge of the Apocalypse?

From my point of view, Edge explores the beginning or even a prelude to these genres and leads into a more established viewpoint about Cyberpunk culture.

That's a lot to unpack right now so I'll leave that for another post as I unveil behind-the-scenes snippets about the origins of my game and the 3 books it has spawned.

Meanwhile, take a look at this interesting video and you might want to check out Altered Carbon on Netflix for another take on the Cyberpunk genre.

Remnants of The Apocalypse - The All New Cyberpunk Board Game

New Box Bottom

Here's the bottom, or back of the new box. As you can see, I've divided it into halves, or two columns because it's easier to read that way. And it's packed to the gills with a lot of good stuff.

The goal of this copy is to intrigue players with the theme and highlight several unique features of the game. In this case, I've included the words Cyberpunk and epic, and I've mentioned the video links, which are exclusive to this game. That shows potential buyers that this game is unique and unlike many new games, they can look forward to something truly new and different.

Walking A Fine Line

There's a fine line one has to straddle when it comes to originality. Sure, you want your game to have new and unique features but you must also include familiar features and game mechanisms so players won't feel so isolated and lost from the start.

In Remnant's case, I've chosen to start the game with character placement. That way the game opens with a familiar mechanism that most players of worker placement games already know. From there, more options allow players to choose their best strategy and paths they might take to win the game.

Game Overview and Cyberpunk Themes

You'll also notice that above the main text I've added a short summary of the game (gray box) including the features that make it unique. That helps players imagine how the game plays and its overall tone. In essence, this short paragraph must hook the player at first read. Keywords are important so I've included the word Cyberpunk to reflect the theme and tone of the game. Plus, the character images above also serve as a hook. One of the main characters is Pucho, a notorious hacker of his time.

Story Hooks - How Many do you Need?

In fact, that short paragraph in the gray box includes no less than five hooks. Count them and see why this is so important in attracting and intriguing players right away. Let's face it, there's not a lot of room on the box for long-winded text. You must highlight your game's unique features and what it has to offer from the top in very short order.

As you read the remaining copy (about 6 short paragraphs) you'll need to include even more hooks throughout so make sure to highlight all the exciting and engaging stuff your game is made of. Remember, you only get one brief chance to make a great impression so make it count.

When writing copy, always keep in mind the main theme of your game and its unique features, and work all that into your writing. In this case, I've mentioned Cyberpunk and also worked in the CTA or call to action with two lines:

The Moment is Here, The Time is Now.

About Themes

As far as themes go it's worth mentioning the difference between the main theme and minor themes in your story. In Remnant's case, the main theme is survival during the apocalypse but the overall tone and backdrop are Cyberpunk. That means, digital events, including but not limited to hacking, digital tech, screen displays, advertising references, holograms, and more. Something along the lines of Blade Runner 2049, which has been an inspiration for this game and its three books.

To Buy or Not to Buy

Asking potential buyers to buy your game can be stated in many ways. I tend to never use the word "buy" because it has a connotation of loss built into it, as in spending. Although, if you use the word buy it's okay, I suppose as long as buyers feel that they're getting their money's worth.

Otherwise, I do prefer to include a soft CTA, as I've done in the text for this new box.

Sidebar:

I've also included a promo for the first book in the series, Edge of The Apocalypse on the lower right. The paperback is available on Amazon but players can download a free PDF copy on The Game Crafter Downloads website.

For my next post, I'll feature the new collectible hardcover novel that will be out next year to accompany the new game. It has a new cover! By the way, the difference between the hardcover novel and the three paperback books is subtle but somewhat obvious. For example, the novel features the three short stories integrated as one continuous story as opposed to the three books, which each have their own ending. Also, the full-length novel includes several chapters, e.g., The Notorious P.I.G., aka, Pucho Is Great, not featured in the short books. More about this in an upcoming post.

Please leave your comments and questions below and I'll be back with much more about Remnants and its progress along the way.

Until then, play on, folks!

Board Games - How to Properly Name Yours

New Prototype Box -Remnants

Well, here I've thrown a monkey wrench deep into the development of the new game. Nothing disrupts the flow of work like changing the main title or name of a game. Obviously, I'll have to change everything.

Hmm, what to do? Let's unpack this thing. 

Okay, let's face it, I've never been crazy about the name Millennium because it's such a common and overused word. But, that's the name that came to me out of the blue so I embraced it for lack of having a better choice at the time (a working title). Although, I'll admit it sounds futuristic and all-encompassing. Yes, good traits but too general in scope.

Now, enter a video game by the name, Descenders, and suddenly a light bulb moment. Why am I using Millennium, which only describes a length of time as opposed to what the game is about or what its characters do? Millennium is just a period of a thousand years. In this case the new millennium, the year 2000 and beyond. And yes, that simple detail is built into the story but it doesn't say anything specific about the game, its protagonist, or its characters.

The name Descenders, describes what the game is about because it's an extreme downhill mountain bike race. That works nicely but more importantly, it creates a hook within the title. 

The name Millennium offers no details about the new millennium. Other than the tagline, Glory Beyond The Ages. That's a good hook but it's not specific enough. 

The new name, Remnants is more specific because it describes how the characters are defined and what they are known as. That's a stronger hook all by itself with just one word. 

And so it's easy to see why I'll have to change the name from Millennium to Remnants. The word remnants has a built-in curiosity that provokes questions and that's priceless. I also considered using Defenders, but again, that's a very overused word in gaming. 

An alternate word for defenders is Defensores, in Latin. I like how Defensores sounds and how it looks but even in Latin, it seems a bit trite. Luckily these are just prototypes and changes of any kind go.

So there you have it. A quick lesson on how to best name your game for greater impact. Try to choose a word that describes the main concept or theme for a catchy hook that resonates in more ways than one.

Are you having trouble with the name of your game? Does it lack that catchy hook? Let me know in the comments and I'll post it here to see if the gaming community at large can find a better solution. 

Come on, be brave. It's all in good fun and a great way to tease out the best name for your board game or card game and it won't cost you a dime.

Play on gamers!

For my next post, I'll feature the back of the box with the revised copy for the new Remnants name. It's still in flux but I think it's much better already than what I originally had. This is almost as important as the cover, if not more because in effect it is sales copy in the guise of game information.

Check it out soon. You can sign up for private email updates in, upper right column.

New Post-Apocalyptic Board Game and Books for 2022

Here's a sample for the new hardcover novel, Edge of The Apocalypse 2058. The three short stories are available on Amazon separately but this full-featured novel with illustrations will be available only on B&N. That's Barnes and Noble, of course, and it will be a hardcover with dust jacket edition. For now, I've opted for this cover, which I think works well. As much as I like the paperback edition of the short story, with the backdrop of New York City blowing by, this cover really works for this edition. What I really like about this cover is that it recalls the game box so that's a better fit.

It's one of those things where I want to keep using a familiar image although, that's not typically how it's done. So before I finish the board game, which should be by the end of this year around December, I might have another image for this hardcover edition, but most likely I'll stick with this one.

I'll be posting more about this new novel, including the back cover, flaps, and publication date.

There are many options but I can only use one proper image and so that's where all the indecision comes in or maybe using an image that's too busy is often an easy mistake to make. It's a lot like when I couldn't find a proper cover for the game and I went through so many designs that I wasn't crazy about until I found the one closeup image of Andrea that worked nicely. And even though I did alter the image slightly, it was by far a better option than all the other covers I had tried.

Again, I'll give credit to Mystic Art Design on Pixabay.com for such a fine image:

Pixabay Image

So in a way, I got lucky and hadn't printed another prototype that I really didn't like. As you can see below, I changed the background to fit with the story and added a Glock in her right hand. I also made one of her eyes blue to make her even more interesting. I mention that detail about her eyes in the early chapters of the book.

Current Millennium Prototype Box

Right now, as far as the board game goes, I'm tweaking the new board and adding several cards to match the board as far as Actions go. The board is all but done and I'm working out the new designs for the playing cards. I've given myself plenty of time to get all that done so I should be finished by December.

That means that I'm also trying to finish a short promo video to go along with everything and I hope to have everything done early next year. If that works out I'll be looking to score several good reviews and finally release this game on September 11, 2022. If I keep working at my current pace, I should be able to get there.

I'm also learning all the nuances of Instagram, and there are plenty, so I can build an engaged audience by next year before September. 

I've got so many other things going on that I have to get this done once and for all. It's high time after 4 years of development and in a perfect world I would've been finished a year ago but I am working all by myself and don't have a huge team behind this game. But maybe that's a good thing.

Let me know what you think about this new cover in the comments below and if you want updates on the game and books, sign up for email updates up top on the right. I only use your email to send you updates maybe once a month so no worries because your privacy is secure.

Until then, folks, play on!

Board Game News - A Must Watch!

New Board Games - A Millennium Update [ The Apocalypse is Alive and Well ]

New Game board

 

Hey folks, I just wanted to post the latest update for Millennium. I'm still using the six-fold game board but I've added wide borders to accommodate playing cards. As you can see, I've also added several graphics keeping the theme in mind, of course.

I think this works and even though the map is a bit smaller, I think it will still be legible enough to play without straining your eyes to read. I've slowed down my pace and still working on the new role-playing card deck but I plan to get back into that this coming week and hopefully finish it before this coming month is gone.

The main difference here is that I'm replacing the states with territories. Based on current demographics and other criteria, race and ethnicity dominance will be a major factor after an apocalypse and so I'm working all that out as we speak.

How Time Flies

We're quickly heading into September and that's when I wanted to launch this game but I insist on not rushing the process because that will only result in putting out an inferior version. Every time I turn around I find ways to improve the graphics and overall design so all these delays are for the good of the final product.

I'd regret launching this game only to realize that I've figured out a better design via game mechanics or graphics so I'll be working long hours by the end of this year to print another prototype early next year in 2022.

That's just the way it is and so no worries because the game keeps getting better, although that's not to say that I'm striving for perfection either. I realize that small changes can be made along the way after I launch next year. My main concern is to produce a playable version with minimal corrections afterward.

Main Goal

My goal is to launch an interesting and fun game ready to hook new players in this genre with something different but familiar that has a strong storyline. New games simply cannot afford to launch with bad or tepid reviews. 

And so it takes time to develop a great game that hooks and engages players in the genre and beyond. I'm also working by myself for the most part except for the help of my teenage kids that said the rulebook was not clear enough. I don't doubt that because I'm trying to keep the rules to a minimum but I can't leave anything out. I've since revisited the booklet and made several changes to clarify the rules and gameplay.

Play Testing

At this point, I won't ask them to play the game until I reprint the next prototype because I've made quite a few changes and corrections to the rulebook, the board, and the box. Right. It's an entirely new look and feel and the best changes going forward.

Thanks for your comments and questions. I'll be back soon as I get more work done. 

Until then, stay safe and play on, people.

BTW, soon you'll be able to download the new Rule Booklet on the right column under Andrea. Believe it or not, I'm confident that I can really finish the game by the end of this year. At that point, early next year, I'll be posting Youtube videos about the game and sending out free game boxes in exchange for reviews before the game officially launches on September 11, 2022.