CYBERPUNK Board Game Box Packaging - It's All About Hooks

 

Remnants Box Bottom

Okay folks, here's the back of the new box, as promised. Lots to unpack here so let's get into it.

The most important thing is the copy on the left column. Similar to the back of a book, this is all about sales copy that takes you right to the sales page on the manufacturer's website, for example.

That actual link has yet to be determined because the game is unfinished and not for sale yet, but, you get the idea. I tried my best in this limited space to cover all the important points that make this game unique and sales-worthy.

Let's face it, I'd need to write an entire book about this to be thorough but I'll have to keep it short here. As you can see, I've packed the back of this box with lots of good stuff. All that good stuff translates into many different hooks that should lead prospects to the buy button. That's the short of it and that's the result you're after, obviously. 

HOOKS

I've also stuffed 2 promos for the books on the bottom right. These are important because upselling, so to speak is part of the deal. I've included a promo for the first book in the series plus a peek at the collectible hardcover. 

What makes the hardcover collectible? Its unique design plus the fact that it includes all three stories in one book and also includes awesome photos. In a perfect world, the title should be blind-embossed or have some sort of metallic embellishing, etc. But for now, this jacket is good enough as is.

The characters up top are also hooks because they are what make the story meaningful and exciting. An example for an odd video link follows (another hook).

That's followed by a short summary of the game in the gray box. This is a crucial hook and the equivalent of a strong headline and sub-headline.

HOOKS

That's followed by another hook stating the theme of the game that provides a visual tone and what players can expect with this extraordinary game. Take a read and see if it works for you.

On the right column, you see the game board and below it, many of the components and card decks included in the game. These are all additional hooks that intrigue players.

The bottom line is simple. The back of your box must entice, inspire, and motivate prospects, your audience to find out more about the game and eventually buy it. The goal is for curious gamers to get into the theme and imagine themselves playing the game and having a great time.

AND MORE HOOKS

You want to create a burning desire in your audience that leads to a sale, hopefully, now rather than later. That's why you need more than one hook. You need as many hooks as you can configure and fit into a small space without over-crowding the box. Not an easy task, but it's always possible with a bit of planning.

Let me know what you think in the comments. I've also finished a short promo video that I'll post here soon. It's just a teaser so it doesn't include gameplay instructions. But instead, it's designed to intrigue gamers so they can find out more details about the game on the blog. Your blog should be the equivalent of a long and never-ending advertisement, but without looking or sounding like one. 

Welcome to the world of marketing, my friends.

Cyberpunk Board Games, Video Games, and its Pop Culture Roots

 

What exactly is Cyberpunk? 

Here's a short video that attempts to answer that question. And what about its purpose as far as my board game, Remnants, where does Cyberpunk fit into Edge of the Apocalypse?

From my point of view, Edge explores the beginning or even a prelude to these genres and leads into a more established viewpoint about Cyberpunk culture.

That's a lot to unpack right now so I'll leave that for another post as I unveil behind-the-scenes snippets about the origins of my game and the 3 books it has spawned.

Meanwhile, take a look at this interesting video and you might want to check out Altered Carbon on Netflix for another take on the Cyberpunk genre.

Remnants of The Apocalypse - The All New Cyberpunk Board Game

New Box Bottom

Here's the bottom, or back of the new box. As you can see, I've divided it into halves, or two columns because it's easier to read that way. And it's packed to the gills with a lot of good stuff.

The goal of this copy is to intrigue players with the theme and highlight several unique features of the game. In this case, I've included the words Cyberpunk and epic, and I've mentioned the video links, which are exclusive to this game. That shows potential buyers that this game is unique and unlike many new games, they can look forward to something truly new and different.

Walking A Fine Line

There's a fine line one has to straddle when it comes to originality. Sure, you want your game to have new and unique features but you must also include familiar features and game mechanisms so players won't feel so isolated and lost from the start.

In Remnant's case, I've chosen to start the game with character placement. That way the game opens with a familiar mechanism that most players of worker placement games already know. From there, more options allow players to choose their best strategy and paths they might take to win the game.

Game Overview and Cyberpunk Themes

You'll also notice that above the main text I've added a short summary of the game (gray box) including the features that make it unique. That helps players imagine how the game plays and its overall tone. In essence, this short paragraph must hook the player at first read. Keywords are important so I've included the word Cyberpunk to reflect the theme and tone of the game. Plus, the character images above also serve as a hook. One of the main characters is Pucho, a notorious hacker of his time.

Story Hooks - How Many do you Need?

In fact, that short paragraph in the gray box includes no less than five hooks. Count them and see why this is so important in attracting and intriguing players right away. Let's face it, there's not a lot of room on the box for long-winded text. You must highlight your game's unique features and what it has to offer from the top in very short order.

As you read the remaining copy (about 6 short paragraphs) you'll need to include even more hooks throughout so make sure to highlight all the exciting and engaging stuff your game is made of. Remember, you only get one brief chance to make a great impression so make it count.

When writing copy, always keep in mind the main theme of your game and its unique features, and work all that into your writing. In this case, I've mentioned Cyberpunk and also worked in the CTA or call to action with two lines:

The Moment is Here, The Time is Now.

About Themes

As far as themes go it's worth mentioning the difference between the main theme and minor themes in your story. In Remnant's case, the main theme is survival during the apocalypse but the overall tone and backdrop are Cyberpunk. That means, digital events, including but not limited to hacking, digital tech, screen displays, advertising references, holograms, and more. Something along the lines of Blade Runner 2049, which has been an inspiration for this game and its three books.

To Buy or Not to Buy

Asking potential buyers to buy your game can be stated in many ways. I tend to never use the word "buy" because it has a connotation of loss built into it, as in spending. Although, if you use the word buy it's okay, I suppose as long as buyers feel that they're getting their money's worth.

Otherwise, I do prefer to include a soft CTA, as I've done in the text for this new box.

Sidebar:

I've also included a promo for the first book in the series, Edge of The Apocalypse on the lower right. The paperback is available on Amazon but players can download a free PDF copy on The Game Crafter Downloads website.

For my next post, I'll feature the new collectible hardcover novel that will be out next year to accompany the new game. It has a new cover! By the way, the difference between the hardcover novel and the three paperback books is subtle but somewhat obvious. For example, the novel features the three short stories integrated as one continuous story as opposed to the three books, which each have their own ending. Also, the full-length novel includes several chapters, e.g., The Notorious P.I.G., aka, Pucho Is Great, not featured in the short books. More about this in an upcoming post.

Please leave your comments and questions below and I'll be back with much more about Remnants and its progress along the way.

Until then, play on, folks!